Branding 101: Defining Your Brand Identity

Your Brand Identity helps you determine your fonts, logos, brand imagery, etc.

Your Brand Identity should include what your brand's values, how your brand communicates, the emotions you want to evoke from your audience, and so forth.

Here are 3 things to include in your identity statement:

Your company values.
How you plan to communicate your company’s values and concepts.
What emotions you want your customers to feel when they interact with your business and content.