Welcome to my online journal, a creative space for you and I to empower each other and help each other grow and fulfill our God given purpose.
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A brand promise is the experience that your audience expects when they purchase a product or service from your business. It also includes the feelings that consumers get when they use your products and services.
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Your Brand Identity should include what your brand's values, how your brand communicates, the emotions you want to evoke from your audience, and so forth.
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Your brand is not just a logo or a set of colors. It is more than that. It is your brand's story, your vision, and your mission. It is your brand's guidelines and persona.
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