Précindy Colas
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Work With Me →
Précindy Colas
Onboarding Questionnaire/Brand Guidelines, etc.
Name
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First Name
Last Name
Email
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Brand Name
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Tell us briefly about your business. What products or services do you provide?
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Why did you start your business, what was the motivator for it?
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In 3 words, how would you characterize your brand's personality?
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Besides personality traits, what are 5 words that capture your brand's essence (e.g., excellence, customer service, performance)?
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What emotional triggers do you want your brand to evoke in potential customers (e.g. fear and precaution for a security company, "no-worry" organization for events firms)?
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What mission statement and core values drive your brand? (if any exist today)
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Describe your ideal customer in detail, covering their personality and behavior. What age group(s) are you targeting?
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What regular struggles does your ideal customer encounter that you solve?
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Can you share 3-4 examples of direct competitor websites?
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What essential messages must your brand convey to your audience? Give 2/3 examples
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How does your brand speak and interact with your audience? Describe your brand’s tone.
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How does your brand motivate customers to make a purchase? Is the buying process an impulse buy or a long, multi-person decision?
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What results should your ideal customer expect after buying from you? What's the end result that your product provides?
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What color palette do you prefer for your brand, and are there any colors to avoid?
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Do you have any specific typography or font styles in mind (e.g., serif, sans-serif, mono)?
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How would you describe your brand's visual style (e.g., minimalist, sophisticated, playful)?
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Are there specific design assets like images, fonts, illustrations that you've already produced or want to use?
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Are there specific topics, themes, or content pillars you want us to focus on?
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Are there sensitive topics or crisis protocols we should follow?
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Who will approve content before publishing?
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Are there key dates, launches, or events we should be aware of?
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Is there anything else you'd like us to know?
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Thank you!