Alice and James is a socially conscious online vintage studio for women. For this site, the goal was to provide a minimalist design that allowed the editorial style images of the brand to stand out. The site is modern, clean, highly customizable + is well within the brand aesthetic.
The site features a full-width Instagram feed, a multi-column drop-down menu, a modular-style home page, a parallax effect, customizable content sections on home page, a blog, multiple lookbook pages. The site is mobile friendly, with built-in styles, a color palette + so much more.
My inspiration for the brand comes from everything that inspires me, my native home, my love for art, music, fashion, charity and everything in between. The brand is an eclectic melange of yesteryear for the rebel with a cause.
She’s minimal with an edge — an eclectic minimalist. She’s daring, bold, sweet + spicy — a walking contradiction, that’s what makes her so unique. But above all, she is a Rebel with a Cause.
social media styling: Instagram
A visual extension of A&J highlighting the brand’s color palette.